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	<title>Pitching &amp; Selling &#8211; The Story Department</title>
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	<description>Story. Screenplay. Sale.</description>
	<lastBuildDate>Thu, 31 May 2007 15:44:36 +0000</lastBuildDate>
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	<title>Pitching &amp; Selling &#8211; The Story Department</title>
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		<title>The Good Read</title>
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		<dc:creator><![CDATA[Karel FG Segers]]></dc:creator>
		<pubDate>Thu, 31 May 2007 15:44:36 +0000</pubDate>
				<category><![CDATA[News]]></category>
		<category><![CDATA[anticipation]]></category>
		<category><![CDATA[beat]]></category>
		<category><![CDATA[character]]></category>
		<category><![CDATA[climax]]></category>
		<category><![CDATA[conflict]]></category>
		<category><![CDATA[consultancy]]></category>
		<category><![CDATA[dialogue]]></category>
		<category><![CDATA[die hard]]></category>
		<category><![CDATA[direction]]></category>
		<category><![CDATA[drama]]></category>
		<category><![CDATA[format]]></category>
		<category><![CDATA[high concept]]></category>
		<category><![CDATA[movies]]></category>
		<category><![CDATA[outline]]></category>
		<category><![CDATA[Pitching & Selling]]></category>
		<category><![CDATA[protagonist]]></category>
		<category><![CDATA[reversal]]></category>
		<category><![CDATA[scene]]></category>
		<category><![CDATA[screenplay]]></category>
		<category><![CDATA[screenplays]]></category>
		<category><![CDATA[screenwriter]]></category>
		<category><![CDATA[screenwriters]]></category>
		<category><![CDATA[screenwriting]]></category>
		<category><![CDATA[script]]></category>
		<category><![CDATA[script software]]></category>
		<category><![CDATA[software]]></category>
		<category><![CDATA[story]]></category>
		<category><![CDATA[subtext]]></category>
		<category><![CDATA[syd field]]></category>
		<category><![CDATA[synopsis]]></category>
		<category><![CDATA[The Logline]]></category>
		<category><![CDATA[turning point]]></category>
		<category><![CDATA[writing seminar]]></category>
		<guid isPermaLink="false">https://a-good-read/</guid>

					<description><![CDATA[Recently I had the privilege and honour of reading a script by one of the most hyped young writers in this country, face on covers of magazines and all that. My expectations were high and yes: it delivered! I spent an amazing two hours reading it as the characters really jumped off the page and ... <a title="The Good Read" class="read-more" href="https://www.thestorydepartment.com/a-good-read/" aria-label="Read more about The Good Read">Read more</a>]]></description>
										<content:encoded><![CDATA[<p><a href="https://bp2.blogger.com/_oLrUJV3TOrE/Rl2WsJz_NVI/AAAAAAAAA_0/4gN7w37Dkrs/s1600-h/goodread.JPG" onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}"><img decoding="async" src="https://bp2.blogger.com/_oLrUJV3TOrE/Rl2WsJz_NVI/AAAAAAAAA_0/4gN7w37Dkrs/s320/goodread.JPG" style="margin: 0pt 10px 10px 0pt; float: left; cursor: pointer" id="BLOGGER_PHOTO_ID_5070374440781428050" border="0" height="84" width="132" /></a><span style="font-weight: bold; color: #336699">Recently I had the privilege and honour of reading a script by one  of the most hyped young writers in this country, face on covers of magazines and  all that. My expectations were high and yes: it delivered! I spent an amazing  two hours reading it as the characters really jumped off the page and the  writing was beautiful. Then I put the script down  and I knew the movie would fail.</span></p>
<p>What I had read was a great short novel.  Brilliant prose, lively detail and sharp dialogue. But the story didn&#8217;t work  because we would not care for the protagonist. This is a typical mistake: confusing a good script with a good story. Beware of the &#8216;good  read&#8217;. Or as my best friend Chris always says: <span style="font-style: italic">&#8220;Armaggedon  was a good read too.&#8221; </span>In the case of this Australian hopeful, the story was told from a protagonist without any clear objective. Ironically, a character close to the protagonist would have much better fitted that role without the need to significantly change the premise.</p>
<p>The joy of the <span style="font-style: italic">&#8216;good read&#8217;</span> is truly a danger and one of many reasons why you don&#8217;t rely on  friends for script feedback, even if they work in the film industry. I have heard of aspiring screenwriters asking advice from assistant directors, decorators production managers. Although like everybody in our industry, these people SHOULD have a notion, in reality they hardly ever do. (As a matter of fact, a lot of decision-makers don&#8217;t have  a clue either.I could give you a recent  example of a script where even the writer admitted <span style="font-style: italic">&#8216;there was no story&#8217;</span>. Still he got the money  to develop it. Develop what? The novel? I won&#8217;t name the example  or I would be dead. Fact is that the writer in question ironises about this reality when he says that <span style="font-style: italic"></span></p>
<blockquote><p>&#8220;to get your hands on delicious development money you don&#8217;t have to have a great script, it only has to be a little &#8216;better&#8217; than the norm. And if you can do that with no story&#8230;good times.&#8221;</p></blockquote>
<p>THE WISE AND THE NOT SO WISE</p>
<p>As somebody  who takes the craft very seriously, I&#8217;m  sometimes frustrated to see how people who should know better send out confusing  messages. Now take this quote, which I found on a web site claiming to give  story advice and tips to writers:</p>
<p class="tips" style="font-style: italic; font-family: georgia"><span style="font-size: 85%"></span></p>
<blockquote><p>&#8220;As for the content of your screenplay;  structure counts, usually. Have a clear Act I, II, and III. Try to hook the  reader on the first page! Make the first five (or ten pages at most) be Act I,  wherein you introduce all the main characters and show the reader the who, what,  where, when and why of your story. Notice that I said SHOW. Telling is not so  good. Film is a visual medium and you should actually be writing a FILM, not a  script. Act II is the rest of the story, where you build on what you started,  and it climaxes at the clear end of Act II. Act III should be five or ten (max)  pages, where all loose ends are tied up and all conflicts are resolved.&#8221;</p></blockquote>
<p>I must admit I had never heard of the <span style="font-style: italic">Ten Minutes First Act</span>. And the second act  being &#8220;<span style="font-style: italic">where you build on what you  started</span>&#8220;. How can you be more vague? You know what is REALLY frightening?  The person talking is the director of an internationally renowned film  festival. And as for: <em>&#8220;structure counts,  usually&#8221;&#8230; </em>The festival director is probably hoping of getting the new  KOYAANISQATSI.</p>
<p>Let me counterbalance the nonsense with a solid quote from Chris  Vogler, the man behind The Writer&#8217;s Journey. This time not about the &#8216;big structure&#8217; or the Journey Stages but about <span style="font-style: italic">scenes</span>:</p>
<p><span style="font-style: italic"></span></p>
<blockquote><p>&#8220;A scene is a business deal. It may not  involve money but it will always involve some change in the contract between  characters or in the balance of power. It&#8217;s a transaction, in which two or more  people enter with one kind of deal between them, and negotiate or battle until a  new deal has been cut, at which point the scene should end. It could be the  reversal of a power structure. The underdog seizes power by blackmail. Or it  could be the forging of a new alliance or enmity. Two people who hated each  other make a new deal to work together in a threatening situation. <span style="font-style: italic">A boy asks a girl out and she accepts or rejects his  offer. Two gangsters make an alliance to rub out a rival. A mob forces a sheriff  to turn a man over for lynching. The meat of the scene is the negotiation to  arrive at the new deal, and when the deal is cut, the scene is over, period.  &#8220;</span></p></blockquote>
<p><span style="font-size: 100%">THE POWER OF A PARADIGM SHIFT</span></p>
<p>Years ago a good friend  returned from L.A. where he had attended a much hyped screenwriting seminar. The  speaker made a point by asking the room who would visualise the  scenes while writing. I agreed with my friend&#8217;s astonishment when he reported  that <span style="font-style: italic">only half </span>of the writers raised their hands. What were the others thinking?  What idiots to believe you can actually write movies without thinking visually???</p>
<p>I have come to fundamentally change my view on this.  Did Alan Ball necessarily think visually when he wrote SIX FEET UNDER? Or AMERICAN  BEAUTY? The last boasts wonderfully  visual scenes but most of the script&#8217;s power lies entirely not on its  visual level. We do indeed need <span style="font-style: italic">visible </span>elements to show character subtext, but not necessarily a <span style="font-style: italic">visual </span>context. Think about CRASH or more recently THE LIVES OF  OTHERS. On what level do these movies make an impact?</p>
<p>Whether a movie works or not, is decided on an entirely different, almost abstract and non-visual level. Until a late draft, a screenwriter doesn&#8217;t always need to <span style="font-style: italic">visualise</span>. And you can take  this right through to very visual action flicks such as DIE HARD, THE FUGITIVE or even  SPIDER-MAN. Visual elements such as setting, time of day, camera angles etc. could have been easily replaced without really changing the story. They might have even <span style="font-style: italic">worked</span> without the eye candy but they surely wouldn&#8217;t have without the  character drama underneath.</p>
<p><span class="158511006-27052007">Recently I was recommended  </span>THE SEVEN HABITS OF HIGHLY SUCCESSFUL PEOPLE. Early in the book Stephen  Covey speaks about the Paradigm Shift. (Beware: this Paradigm has <span style="font-style: italic">nothing</span> to do  with Syd Field.) It&#8217;s about looking at something from a specific angle and (not)  seeing what others see. I found this concept very similar to reading <span style="font-style: italic">text</span> vs. reading <span style="font-style: italic">subtext</span>.<span class="158511006-27052007"> </span>I had been reading screenplays on the surface  for years before  it  most literally &#8216;clicked&#8217; in my head; it felt as if a &#8216;sixth sense&#8217; had switched  on, as if I was suddenly reading with an infrared eye.</p>
<p>Switching on the understanding of this subtextual level is a skill writers, just like producers  or directors, need to develop before they can become successful. It is just as  essential as switching on your desk light at night to read.</p>
<p>THE LOGLINE</p>
<p><span style="font-style: italic"></span></p>
<blockquote><p>&#8220;A  logline is a one-sentence summary of your script. It&#8217;s the short blurb in TV  guides that tells you what a movie is about and helps you decide if you&#8217;re  interested in seeing it. It&#8217;s the grabber that excites your interest.&#8221;  (-Scriptologis.Com)</p></blockquote>
<p>.</p>
<p>The logline shouldn&#8217;t be confused with  the tagline (marketing one-liner for the poster) or even slugline (&#8220;EXT. KAREL&#8217;S  OFFICE &#8211; DAY&#8221;).</p>
<p>Once I believed you can only write your story&#8217;s logline  when you have finished your script and even the one page synopsis. Until then,  it may not even be clear what the story is about.</p>
<p>Here are a few good  reasons why you should start thinking of the logline earlier. First of all: a  good logline is a good indication that you have a story. If after a few drafts  you still can&#8217;t find a logline that captures what your movie is about, you  really need to think hard about the story again. Secondly: it will become an  essential selling tool for your script. A strong logline will give you the  confidence that you have a story: you&#8217;ll be able to pitch it with passion! In  both senses the logline does pretty much what I promote about the synopsis in my  consultancy services: it helps you improve AND sell the story. All that with the  economy of one simple sentence.</p>
<p>I am currently working as a consultant on  an amazing high concept story with some major story issues. It is always  nerve-wrecking having to break the news that to unleash its potential, a story  needs to be significantly reworked. But when I found out the writer had already  written a logline expressing exactly what I believed the story should deliver, I  sighed: we were on the same wavelength.</p>
<p>The moment you find a logline  expressing your intentions, you have found an invaluable tool to stay on track.  It could be the road map saving you from disaster. If the logline is selling and  you stay true to it during the writing of the draft, chances are you will have a  selling story.</p>
<p>THE $5 SCRIPT SOFTWARE: ASHAMPOO&#8217;S TEXTMAKER:</p>
<p>I  recently had a computer scare when it looked my four year old laptop was about  to die. That would have been a disaster in a few ways, not the least because I  recently bought a &#8211; legitimate &#8211; OEM version of Office Standard. I lose my  laptop, I lose that.</p>
<p>No wonder I was interested when recently I received  an offer to an elegant software program called &#8216;Textmaker&#8217;, which does  everything I use MS Word for. Only for <span style="font-weight: bold">$4.99</span> <span style="font-weight: bold">only</span>. And legitimate. If you are looking for a  good quality text processor, which is BTW faster than MS Word and whose license  won&#8217;t expire if your computer dies, have a look here:</p>
<p><a href="https://www.ashampoo.com/frontend/registration/php/newsletter_step1.php?&amp;session_langid=2" title="https://www.ashampoo.com/frontend/registration/php/newsletter_step1.php?&amp;session_langid=2">https://www.ashampoo.com</a></p>
<p>I  believe the offers on these newsletters remain open for at least 1 purchase per  customer.</p>
<p>BEATS VS. TURNING POINTS</p>
<p>While working on a step  outline with one of my clients, it bothered me a number of scenes ended in the  exact same way: the protagonist would respond to a situation by rejection or reluctance to  respond.</p>
<p>None of these scenes really ended in a plot point, there was no hook nor change to the story&#8217;s direction. So I didn&#8217;t find the  scenes&#8217; ending strong enough and almost  suggested to cut them altogether. Still,  the point the writer was trying to make about the protagonist was a valid one:  it gave us important information we would need later in the story.</p>
<p>The  solution we came up with: keep the  protagonist&#8217;s reaction as a scene <span style="font-style: italic">beat  </span>but work towards a stronger scene ending by creating a new <span style="font-style: italic">plot point</span>  for each in order to <span style="font-style: italic">turn </span>the scene,  create anticipation and propel it into the next one. Not an easy task but ultimately better than  cutting.</p>
<p>THE QUIZ</p>
<p><span class="158511006-27052007">As part of a Google Adwords campaign I&#8217;ve created a quiz about the craft and &#8211; to a lesser extent &#8211; history of screenwriting. If one or two questions are a matter of opinion rather than fact, you will find the answers in The Story Dept. Twenty challenges, definitely not for beginners (and neither is this blog, apparently) but essential knowledge for whomever is serious about the craft. Anyway, if you consider yourself an expert, or at least intermediate level writer, you shouldn&#8217;t be intimidated. Click through until the very end of the quiz and you&#8217;ll land back on the OZZYWOOD web site after seeing all the right answers. Have fun! </span></p>
<p><a href="https://ozzywood.com/quiz">https://ozzywood.com/quiz</a></p>
<div class="saboxplugin-wrap" itemtype="http://schema.org/Person" itemscope itemprop="author"><div class="saboxplugin-tab"><div class="saboxplugin-gravatar"><img alt='Karel FG Segers' src='https://secure.gravatar.com/avatar/7f7036afec18838e556057d7300476fdc1b21804bf893e3963108bdd69c0f0c7?s=100&#038;d=mm&#038;r=g' srcset='https://secure.gravatar.com/avatar/7f7036afec18838e556057d7300476fdc1b21804bf893e3963108bdd69c0f0c7?s=200&#038;d=mm&#038;r=g 2x' class='avatar avatar-100 photo' height='100' width='100' itemprop="image"/></div><div class="saboxplugin-authorname"><a href="https://www.thestorydepartment.com/author/karel-segers/" class="vcard author" rel="author"><span class="fn">Karel FG Segers</span></a></div><div class="saboxplugin-desc"><div itemprop="description"><p>Karel Segers wrote <a href="https://www.youtube.com/watch?v=7PqQjgjo1wA"> his first produced screenplay</a> at age 17. Today he is a story analyst with experience in acquisition, development and production. He has trained students worldwide, and worked with half a dozen Academy Award nominees. Karel speaks more European languages than he has fingers on his left hand, which he is still trying to find a use for in his hometown of Sydney, Australia. The languages, not the fingers.</p>
<p>Subscribe to our <a href="https://www.youtube.com/c/TheStoryDepartment">YouTube Channel</a>!</p>
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