Transmedia – An entire forest instead of a sole tree?

I just installed the Drum Media¬†app on my IPad. Why? Because last night whilst waiting for my washing to dry at the laundromat, I read an interesting story in The Drum Media Magazine that at the midpoint suggested ‘there’s more to this story on the Ipad’. by Sam Duncan Now I desperately want to know … Read more

Technology Making Better Television

You may think I’m talking about HD channels and the advent of 3D television, but I don’t mean increased picture quality when I say better television, I mean better writing. Think about your favorite show on television today. by Margaret M. MacDonald What happens when you miss an episode? Do you TiVo or DVR it? … Read more